Your partner in premium qualitative marketing

research and consulting services

   About Us

Kathryn Alexander Enterprises, Inc., founded in l980, specializes in qualitative research including focus groups and one-on-one in-depth interviews, as well as anthropological and observational explorations. As one of the most experienced African-American owned and operated marketing research and consulting services in the United States, a large number of our projects include the attitudes, opinions and lifestyle characteristics of African Americans.

Moreover, Kathryn Alexander Enterprises, Inc. has a proven track record providing qualitative research and consulting services to major marketers, advertising agencies, government agencies, and non-profit organizations specific to both African-American and general market consumer groups.


For more information, send us a request on our Contact Us page, or utilize the information below


Our client base includes numerous Fortune 500 companies such as Chase Manhattan Bank, Citibank, Bayer Consumer Care Division, Tropicana, PepsiCo Inc., Texaco, Merck, AT&T and Procter & Gamble. We also conduct research for numerous advertising agencies including Young & Rubicam, Leo Burnett, and USA Bates.   

We are proud of the quality of service we provide.  Responsible personnel are aware of the magnitude and importance of each study and prepared to give the care and attention to detail that have been our hallmark from the beginning.  As always, client services are proprietary and conducted in extreme confidence.


Professional marketing and consulting services designed to compliment your company's marketing needs

Custom designed qualitative research for every aspect of the marketing mix

 

 

 

 

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