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President and CEO

Dr. Kathryn Alexander was trained and mentored in the qualitative process and the use of appropriate exploratory techniques. Her Doctorate in Communications and her Master's Degree in Guidance and Counseling provide a strong theoretical framework for understanding and facilitating this methodology. A highly skilled and experienced moderator, she understands the intricacies of conducting groups and interviewing in an unbiased way, and is capable of handling subtle and potentially sensitive issues.

Dr. Alexander is a member of the American Marketing Association and a founding member of the Qualitative Research Consultants Association(QRCA), an organization dedicated to fostering the highest ethical and professional standards in the field. She has served on the board of QRCA as secretary and vice president, spearheaded a number of regional chapter meetings and served on the Bylaws Committee from its inception. She also served on the American Advertising Federation District Diversity Achievement
Awards Committee.
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