Your partner in premium qualitative marketing

research and consulting services

   Philosophy

For every action there is a reaction and every marketing and policy decision creates a ripple effect that impacts the use of manpower, costs, and profit potential.

To minimize risk and maximize gain, it is necessary to understand market conditions and the competitive environment before implementing a new marketing program or modifying an existing one.

Kathryn Alexander Enterprises, Inc., tailors the qualitative study design to provide the most meaningful results and guidance in the planning and execution of your company's marketing efforts.

Our unique talent lies in our ability to synthesize qualitative learning and insight discovery into actionable marketing recommendations.

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